This is me.
I love design that creates, shifts, or changes perceptions and dynamic media that allow it to live. Unsurprisingly, I really enjoy branding and digital design. I have a strong understanding of design principles but know that multiple paths can lead to the same point. As a design director, I'm not afraid to collaborate, get my hands dirty, or wear different hats.
Being part of a capable team with different styles, backgrounds, approaches, etc. is inspiring because let's face it: working together leads to higher quality and greater agility in design than working in isolation. It's a privilege to lead such a team of designers at Mosaic. Nurturing talent, supporting fellow designers, and elevating design culture are things I'm very passionate about.
I enjoy working directly with clients, not just for them. I admire creative professionals who have mastered their craft, understand that one never stops learning, and remain humble enough to realize that knowledge can come from anywhere. I strive to embody this philosophy daily.
Travel & roadtrips
Dessert of any kind
I CAN'T EVEN
10 Lessons from 10 Years in the Industry
Never stop learning. Stay humble always.
Side projects can inspire, reinvigorate, and expose you to new ways of thinking. Keep that side hustle game strong.
Order is necessary in design, but chaos is needed for brand evolution; the trick is in seizing the perfect moment to break out of the mold and breaking out by the right amount.
Exceed expectations. Offer two options when one is requested. Offer design when decoration is expected.
Design cannot rescue failed content/strategy.
A foosball table doth not a company culture make. Work perks are meaningless if you don't love what you do and who you do it with.
Hire for attitude. Skill can be learned.
“Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.” - Simon Sinek, Start With Why
Be delicate but firm.
Command-S & back up often.
Agency Experience + Brands
Design Director, July 2016 - Present
Brands: Air Canada, General Mills, Dr. Oetker, BMO, Sabra, Shoppers Drug Mart, Loblaws, StubHub, Samsung, eBay, Hershey, Rogers, T-Mobile, Walmart, Xbox, Nestle, Weston Foods, Stella Artois, Peller Estates, Coca-Cola, KraftHeinz, Under Armour
Art Director, September 2015 - July 2016
Brands: Sabra, Bud Light, KraftHeinz, Coca-Cola, Corona, BMO
Senior Designer, July 2014 - September 2015
Brands: Royal Bank of Canada, AT&T, Rogers, Budweiser, Bud Light, Vitamin Water, Samsung, Microsoft, Nike, Smirnoff Ice
Senior Designer, May 2014 - July 2014
Brands: Superior Propane, Children's Aid Foundation
IFC Next (formerly Olson) →
Designer & Marketing Coordinator, January 2013 - May 2014
Brands: Ontario Tourism, Second Cup, OLG, Delta Hotels & Resorts, Miller Coors, Skittles, Home Depot
Getting My bearings
Graphic Designer, November 2008 - December 2012
Brands: East Side Mario's, Shoeless Joe's, Hero Certified Burgers, Corner Bar & Grill, Gabby's, Chili's, Muskoka Brewery, Wendel Clark's, VinBon, Urban Dining Group, Genghis Grill
Island Originals (formerly Mixology Canada) →
Graphic Designer, November 2008 - March 2011
Brands: Island Originals, 1883 Syrups, VOSS
FOOT IN THE DOOR
Carte Blanche Creative →
Design Intern, December 2007 - March 2008
Brands: Aeroplan, Starwood Hotels & Resorts, Westin, Le Meridien, Sheraton, Four Points