This is me.

I love design that creates, shifts, or changes perceptions and dynamic media that allow it to live. Unsurprisingly, I really enjoy branding and digital design. I have a strong understanding of design principles but know that multiple paths can lead to the same point. As a design director, I'm not afraid to collaborate, get my hands dirty, or wear different hats. 

Being part of a capable team with different styles, backgrounds, approaches, etc. is inspiring because let's face it: working together leads to higher quality and greater agility in design than working in isolation. It's a privilege to lead such a team of designers at Mosaic. Nurturing talent, supporting fellow designers, and elevating design culture are things I'm very passionate about. 

I enjoy working directly with clients, not just for them. I admire creative professionals who have mastered their craft, understand that one never stops learning, and remain humble enough to realize that knowledge can come from anywhere. I strive to embody this philosophy daily. 

FAVOURITE THINGS

  • Making Lists
  • Planning things
  • Travel & roadtrips
  • Dessert of any kind
  • Muskoka

I CAN'T EVEN

  • Clutter
  • Strict Recipes

10 Lessons from 10 Years in the Industry

Never stop learning. Stay humble always.

Side projects can inspire, reinvigorate, and expose you to new ways of thinking. Keep that side hustle game strong.

Order is necessary in design, but chaos is needed for brand evolution; the trick is in seizing the perfect moment to break out of the mold and breaking out by the right amount.

Exceed expectations. Offer two options when one is requested. Offer design when decoration is expected.

Design cannot rescue failed content/strategy.

A foosball table doth not a company culture make. Work perks are meaningless if you don't love what you do and who you do it with.

Hire for attitude. Skill can be learned.

“Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.” - Simon Sinek, Start With Why

Be delicate but firm.

Command-S & back up often.


Agency Experience + Brands

GOING BIG

Mosaic
Design Director, July 2016 - Present
Brands: Air Canada, General Mills, Dr. Oetker, BMO, Sabra, Shoppers Drug Mart, Loblaws, StubHub, Samsung, eBay, Hershey, P&G, Rogers, T-Mobile, Walmart, Xbox

Mosaic
Art Director, September 2015 - Present
Brands: Sabra, Bud Light, KraftHeinz, Coca-Cola, Corona, BMO

Mosaic
Senior Designer, July 2014 - September 2015
Brands: Royal Bank of Canada, AT&T, Rogers, Budweiser, Bud Light, Vitamin Water, Samsung, Microsoft, Nike, Smirnoff Ice

Republic
Senior Designer, May 2014 - July 2014
Brands: Superior Propane, Children's Aid Foundation

Olson
Designer & Marketing Coordinator, January 2013 - May 2014
Brands: Ontario Tourism, Second Cup, OLG, Delta Hotels & Resorts, Miller Coors, Skittles, Home Depot

 

Getting My bearings

GuestEngine
Graphic Designer, November 2008 - December 2012
Brands: East Side Mario's, Shoeless Joe's, Hero Certified Burgers, Corner Bar & Grill, Gabby's, Chili's, Muskoka Brewery, Wendel Clark's, VinBon, Urban Dining Group, Genghis Grill

Island Originals (formerly Mixology Canada) 
Graphic Designer, November 2008 - March 2011
Brands: Island Originals, 1883 Syrups, VOSS

 

FOOT IN THE DOOR

Carte Blanche Creative
Design Intern, December 2007 - March 2008
Brands: Aeroplan, Starwood Hotels & Resorts, Westin, Le Meridien, Sheraton, Four Points


Academic Achievements

DIVING DEEP INTO PERSUASIVE DIGITAL DESIGN

AlterSpark
Certificate, Psychology of Digital Behaviour Change Workshop, Spring 2015

 

FORMAL DESIGN EDUCATION

OCAD University
B.Des. Graphic Design major, 2003 - 2008