Brief: Curious about possibilities of emerging technologies, Ontario Tourism client invited the creative team to explore areas of opportunity. The existing smartphone app helps Ontario visitors and residents find and get to events, festivals and other local happenings; an app for connected cars was a natural fit seeing as how so many users get to these by car.
Mood: Utility, Connection, Access, Safety
Approach: I created concept designs for in-car adaptation of the existing mobile app, to be used in various car manufacturer "car-puter" app stores, such as GM's AppShop or Ford's AppLink. Careful consideration of vehicle manufacturer screen specs and design standards was taken to ensure safety of operation, including contrast, minimum text size, font requirements and button sizing/layout. An alternative nighttime mode concept was also created to illustrate this additional driver safety consideration
Results: Although the client deemed it to early to invest, the project was very well received, earned space and time in the agency's capabilities presentations, and lead to an internal investment of resources to exploring emerging technologies further, leading in part to bi-annual Innovation Challenges in which employees explore new tech and possible client applications.
Brief: As part of a larger re-brand and packaging re-design undertaking, I was asked to explore three different brand territories for Stonefire (authenticity, connection, and inspiration) based on potential new logos, and how each may translate into the flatbread brand's website.
Mood: warm, approachable, bright, modern
Approach: Working with a content strategist, I re-examined the type of experience Stonefire would present upfront on its landing page while still communicating its rich brand story through a new lens. Each of the three designs speaks to one of the three unique brand territories (top to bottom): Authenticity, Connection, and Inspiration.
Client: Stonefire Authentic Flatbreads →
Role: Concept, Design
Brief: Create an RSVP and informational landing page for the agency's annual holiday bash, the Joy of Giving, while working with the selected theme (and dress code) for this year's event: sequins and bow ties.
Mood: glamourous, shimmery, fun, semi-formal
Approach: Each year, the Joy of Giving event provides a fun little escape from client work and allows creatives to flex creative muscles unlinked from client objectives. My role was to explore visual direction and present multiple interpretations of the sequins and bow ties theme, from which a selection was made. The chosen concept was further resolved and accompanied by email messaging and environmental signage on-site.
Brief: Showcase Sabra's family of products and brand voice into social feeds that are already flooded with highly styled food porn, while inspiring consumers to expect more from hummus.
Mood: fun, spirited, daring, delightful, just a hint of whimsy
Approach: Sabra will demand attention on the feed with fun, energetic photography and subtle, quirky animations featuring the freshest flavours and ingredients. Through the "Dip In with Sabra" campaign, the brand will inspire Generation Yum to live colourfully by revealing unique, ownable snacking opportunities. To compete for attention and create content worthy of engagement and drive to purchase, Dip In posts will feature playful compositions, lots of overhead product and ingredient shots, vibrant flat backgrounds, and fun type treatments.
Check out more of the campaign posts on Sabra Canada's facebook page.