I love turning complex data into easy-to follow visuals.
Role: research*, fact-checking, concept, design
*Research Collaboarator: Research/Analytics expert Joel Lee
I was proud to be lead creative for Perks, Second Cup's first national loyalty program, and part of the collaborative team that rolled out the new branding across a responsive web property.
Designed to complement the corporate brand style guide in a fresh new way, the fully responsive multiscreen web solution acts as the program hub, allowing users to learn about the program, register their PERKS card, manage their rewards account, view special promotions and more.
In the pilot program's first four months in the Calgary market, more than 25,000 guests activated a Perks card and more than 20,000 free beverage Perks have been awarded to members, driving a measurable increase in guest traffic and visit frequency.
Role: concept, design, art direction
Website design completed in collaboration with: Yaga Kielb
A collection of logos and icon sets created for various clients.
Role: concept, design
An app concept for the popular restaurant chain P.F. Chang's that prominently features personalized loyalty program information and serves up content based on a guests preferences, previous transactions, and location.
Role: concept, design
Apps for the connected car!
Concept creative for an adaptation of the existing Ontario Tourism app, to be used in various car manufacturer "car-puter" app stores, such as GM's AppShop or Ford's AppLink. Like its smartphone version, the app helps Ontario visitors and residents find and get to events, festivals and other local happenings.
Careful consideration of vehicle manufacturer screen specs and design standards was taken to ensure safety of operation, including contrast, minimum text size, font requirements and button sizing/layout. An alternative nighttime mode concept was also created to illustrate this additional driver safety consideration.
Role: wire-framing, design
Developing a unique web presence for the Canadian market was a logical next step in the evolution of the Olson story for the agency whose other five offices are south of the USA/Canada border. The new fully-responsive website, which automatically redirects from olson.com in Canada, reaffirms the company's broadened full-service offering. It highlights continued growth in CRM & loyalty marketing as well as content marketing disciplines, supported by emerging shopper marketing and analytics teams, all layered onto strong capabilities in the digital, mobile, and messaging gateway space. Because technology and strategy are nothing without people, the site features its Toronto team in an interactive page that allows prospects to delve deeper into the company culture.
Role: art direction, design, copy writing/editing
Concept creative for a mobile app whose launch would coincide with the 2014 grand opening of the newly constructed Canadian Museum for Human Rights in Winnipeg, Manitoba.
Role: concept, design
I was excited to lead creative development for all print collateral for the opening of Canada's first Chili's restaurant. The project involved the adaptation of existing menu designs in the U.S. for Ontario, the design of original creative for several print output pieces, as well as management of the print production process throughout the project. This included everything from business cards, coupons, and menus to gift cards, glass patio barrier decals, and promotional signage.
Role: design, print production
The re-branding of Corner Bar & Grill's website meant translating the atmosphere of its physical locations in Ottawa into an online experience that appeals to its varied clientele: brunching families, game night sports fans, older regulars, and large groups of university students from the nearby campus. The resulting brand style plays off the name by playing up corners and the new website features a simple, approachable table-top design.
Several print pieces were designed to follow the new look and feel, starting with coupons, gift certificates and business cards.
Role: concept, design, copy editing, art direction
I developed an edgier, more modern look for the
MillerCoors is an iconic brand with a deep connection to its country and its history.
When it came time to update their annual sustainability report for them, I wanted to introduce flat monochromatic illustrations and stylized typography that would mirror the brand’s dedication to progress and heritage. The look of the finished report pulls MillerCoors forward by introducing an edgier, more modern look.
Role: Art Direction, Illustration
Production Design of non-feature pages by: Bowie Shum