Services

There’s a reason branding tops this page: I love creating brand systems, building out style guides, writing rationales tailored to your purpose and business, and all the detailed work that comes with delivering a comprehensive style guide, and my clients would agree I am quite good at it.

Having created countless wordmarks and logos, as well as many forms of style guides (one pagers, digital mini guides, and full blown documents with tons of pages), I am uniquely positioned to help ensure your business projects a consistent, versatile, distinctive and memorable image that reflects your values, fostering recognition, trust, and a unique connection with your target consumers.

As a brand designer, I can either respect your existing style guide and become a knowledgeable brand steward, or I can respect your decision to evolve it, revamp it, or outright trash it. I am happy to book time to discuss your brand vision and how I may be able to help.

PROJECT EXAMPLES:
Delta Hotels Rebrand →
Branding Manitoba Moonshot →
Port de Stella Super Bowl →
Logo-folio →

A skilled creative/art/design director combines creativity, leadership, and technical proficiency to shape the visual narrative of a project. My personal strengths lend themselves well here:

• conceptual thinking & ideation/brainstorming

• clear and thoughtful communication with stakeholders (written, verbal and visual)

• brand understanding

• effective collaboration

• years of design expertise

• adaptability to evolving project landscapes

• attention to detail

I have several years of experience overseeing large teams on creative direction of complex projects, and can effectively communicate creative ideas. Moreover, I understand the intersection of design and business and adapt my approach to meet project goals. Reach out if you need support with creative direction in the forseeable future.

LINKEDIN RECO.:

“Izabela is a strong leader and can articulate concepts and vision that go beyond just the images she's created.”

“Izabela stands out from the many designers I have collaborated as her ability to balance art direction and strategy resulted in a clear vision that aligned with client objectives to ultimately produce quality work.”

PROJECT EXAMPLES:
Port de Stella Super Bowl →
Prime Texas →
Stella Stadium Bites →

With a wealth of experience in editorial design, I bring a seasoned expertise to the realm of visual storytelling and am adept at crafting layouts that seamlessly blend form and function. My journey as an editorial expert is marked by a keen understanding of typographic nuances, image integration, print/digital output optimization, and the art of creating visually compelling narratives. I look forward to lending my editorial design skills to your next project.

DELIVERABLES:

• sales sheets & brochures

• catalogs & manuals

• presentations, templates, proposals & pitch decks

• newsletters

• annual reports

• magazine layouts

• event programs/passports

• infographics

• menus

PROJECT EXAMPLES:
Renaissance Harlem →

I specialize in comprehensive digital design services, excelling in the creation of dynamic web banner ads, engaging emails, visually appealing websites, and compelling social media assets.

Leveraging the latest best practices and expertise in these areas, I elevate every project with a commitment to crafting a polished and impactful digital presence for clients.

LINKEDIN RECO.:

“I can't say enough about her professionalism and talent; she's a great designer. I remember wishing we had 10 of her.”

PROJECT EXAMPLES:
Sambucol Website Redesign →
Stella Stadium Bites →
RVx Sales Nav Website →

Working pretty quickly, I create detailed custom spaces and lifelike images of a design concept by manipulating shapes, sourced images, textures, lighting effects, perspective, sometimes a bit of AI, and various other tips and tricks. Whether you’re rendering the layout of an entire festival space or mocking up a branded shirt, these visuals serve as powerful tools for presentations, marketing materials, and client approvals.

If you’re in the business of creating innovative, highly customized or personalized consumer experiences, you’ll need a few renders and mockups along the way and just found the pro to do them.

PROJECT EXAMPLES:
Prime Texas →
Port de Stella Super Bowl →
Stella Super Bowl Kit →

Over a design career spanning almost 2 decades, I’ve honed the skills necessary to accurately translate digital designs into tangible, high-quality printed materials. Pros like myself are able to optimize the design for the print output, recommend the best suited materials/finishes, ensure colour accuracy, and implement rigorous production quality checks,

Regardless of the deliverables you need, I can take your project on a seamless journey from ideation through design to the final print/production piece.

DELIVERABLES:

• signage, wayfinding, wall murals, banners, booth graphics, wraps, decals

• Transit ads and billboards

• branded merchandise, including apparel and enamel pins

• embroidery designs & patches

• stencils & stickers

• ticketing & credentials

• invitations, postcards, flyers, coupons, brochures, pamphlets, programs/passports, menus, maps

• brand collateral & corporate stationery

• packaging, labels, tags

• retail displays, wobblers, danglers, window clings, and more

PROJECT EXAMPLES:
Renaissance Harlem →
Cheerios Pop-up →

Though I’m not an illustrator by most definitions, I am capable of producing stylized illustrations that align with a brand/campaign. I’m happy to refer clients to talented illustrators I know when the scope is beyond what I can take on, but this is an area I am happy to dabble in. (I won’t take on an illustration project unless I am 100% confidant I can deliver what’s briefed.)

PROJECTS:
Stella Summer Vacay →

Hiring creatives and cultivating cohesive design teams is a passion of mine. 7+ years of experience as a team leader and mentor within agencies have sparked an enthusiasm for guiding young creatives navigating learning curves, designer’s block, new responsibilities, unfamiliar deliverables, personal development goals, or other challenges that come with junior/intermediate positions.

If your organization’s design team is a little green, I may just be the ideal freelance mentor or team lead. This is a customized service that will look different from one organization to another; perhaps it’s a monthly meeting to discuss personal development, or a 30-minute check-in twice a week to review active projects.

I am also available to review candidates for design positions, narrow down a list, and assist with interviews if needed to help you make informed decisions about building a strong and talented design team.

Whether you need support overseeing or hiring designers, I may be able to help.

LINKEDIN RECO.:

“Izabela is empathetic, pragmatic, and has taught me some of the best organization and time management skills. She supports and encourages everyone she works with, while cultivating a strong collaborative team environment.”

“Izabela has been a great mentor to me. I’ve felt both supported and inspired".”