Vacation is the best part of the summer, and to make the most of those non-vacation days during the season, Stella Artois encouraged consumers to tap into a vacation state of mind and summer like they’re on vacation where ever they are while enjoying a Stella.

After launching the solo cup version of the Stella Artois chalice and a new spot featuring Idris Alba (Vayner Media), the brand needed a way to extend the campaign into establishments nationwide and marquee events/stunts in key markets. Our team worked to brand the campaign and develop a toolkit of unique on-premise assets to keep that vacation mentality and Stella top of mind all summer long.